22 Aug 2008
Quality Score improvements
In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we've improved Quality Score in many ways, such as the inclusion of landing …

19 Aug 2008
New features in Website Optimizer
Today, at the Search Engine Strategies conference in San Jose, CA, the Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it's Google's free content testing and optimization tool. It allows you to test different …

09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

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Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you. This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C issue you'll find original research on consumer electronics buyers and tips on streamlining keywords with AdWords Editor. And, just in time for the summer season, the brand-new AdWords Travel Industry Newsletter is here for advertisers selling travel-related products and services. We also have a new resource for financial marketers: the Financial Services Industry Knowledge Center . Here you'll find tips, guides, success stories, and Google product recommendations specifically for the financial services vertical. If you want to find an Industry Knowledge Center for a different industry, please visit this page . Posted by Trevor Claiborne, Inside AdWords crew