22 Aug 2008
Quality Score improvements
In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we've improved Quality Score in many ways, such as the inclusion of landing …

19 Aug 2008
New features in Website Optimizer
Today, at the Search Engine Strategies conference in San Jose, CA, the Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it's Google's free content testing and optimization tool. It allows you to test different …

09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

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Today at the SMX Seattle conference , the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants will work with the four winners to increase their websites' performance by identifying and testing which combinations of page design, copy, and graphics yield the highest conversion rates. This short video explains how the contest works and what you can expect: (If you are having trouble viewing the video, please visit the contest page .) Entering the contest is easy -- visit the contest site and answer a few questions about why your site needs a workout. We'll only be accepting entries through June 17th, so please enter soon. Posted by Trevor Claiborne, Inside AdWords crew