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Consumers Don’t Strongly Identify with Brands :: News
Consumers Don’t Strongly Identify with Brands
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights firm trendwatching.com.
Cell Phones Trump Cars
The vast majority of consumers around the globe said they would choose their cell phone if they could only keep either their cell phone [...]
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