| February Online Video Usage Rises 10% |
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company.
Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from [...]  |
| 16.03.2010 |
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| Integrating Email, Direct Email Improves ROI |
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin
Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both [...] |
| 16.03.2010 |
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| Video Dominates Rich Media Investments |
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica.
Marketers Engage in Varied Video Tactics
When asked which rich media marketing tactics their company is using or plans to use, global marketers favored video tactics by a wide margin. Fifty-five percent of marketers are currently [...] |
| 15.03.2010 |
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| Consumers Don’t Strongly Identify with Brands |
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights firm trendwatching.com.
Cell Phones Trump Cars
The vast majority of consumers around the globe said they would choose their cell phone if they could only keep either their cell phone [...] |
| 15.03.2010 |
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| Almost Half of Marketers Use SocNets |
Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica.
Eight in 10 Marketers Use or Will Use SocNets
Reflecting the rapid explosion in the popularity of social media sites such as Facebook and Twitter among consumers, a combined 80% of marketers [...] |
| 12.03.2010 |
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16.03.2010
February Online Video Usage Rises 10%
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company.
Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique...
16.03.2010
Integrating Email, Direct Email Improves ROI
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin...
15.03.2010
Video Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica.
Marketers Engage in Varied Video Tactics
When asked which rich media marketing tactics their company is using or plans to...
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