There is something I always want to ask people from
I’m sure the concept of footage library is clear for all. And I know that in many cases guys from creative departments in developing projects and ideas watch stock footage. I discovered this from an Ad Agency senior manager who was special
But all the creative attempts with stock
Years of working in the footage business – and a recent survey across our client base – show that many more purchases come from clients and marketing departments direct rather than Ad Agents.
Author: Derek Mansfield
March 14 2019