This diagram helps put them in context
Acquire |
Convert |
Retain & Grow |
Measure & Optimise |
Usability & Accessibility |
E-mail Marketing |
||
Customer Decision Support |
Loyalty Programs |
Site Performance Monitoring |
|
Affiliate Marketing |
3rd Party Certification/Accreditation |
|
Competitor Benchmarking |
Aggregators Shopping |
Copywriting, Content |
Referrals |
Online Panels |
Comparison Interactive |
Functionality & Presentation |
Customer Service |
Online Surveys |
Advertising Partnerships |
Promotions & Merchandising |
Choice & Convenience |
Usability |
Co-registration |
|
Dynamic Pricing |
|
Viral Marketing |
E-mail Marketing |
Community |
|
PPC |
Payment Options |
|
|
Content distribution/RSS |
Onsite Search |
|
|
|
|
|
What's next?
If you're serious about branding your company and substantially increasing your revenues call Derek Mansfield on 01784 460064 or skype derekm_mwp.
Unlike offline marketing, web analytics, site tracking
So tracking visitor routes and reactions on your
We use advanced tools to do this. Web analytics, site tracking and web measurement
And it needs to be done regularly to make the most of
Call 01784 460 064 and find out how web analytics, site tracking
SEO is the acronym for Search Engine Optimization. You will hear and read more nonsense on the subject of search engine optimization than almost anything else on the web. The truth
If you do that, the engines will find you. Getting to the top of the rankings, however, needs a little more skill.
SEO increases targeted traffic to the site - not any old traffic - targeted traffic - customers who want to buy.
Effective search engine promotion and optimization is mandatory for businesses that want to drive targeted traffic to their
Simply adding hundreds of
We research the precise words and phrases which will have
There's nothing secret about our successful methods - just experience and clever tools to remove the expensive drudge work.
But to be truly successful you have to understand that search engine ranking criteria changes constantly and rapidly - so getting your site into top rankings is a continuous process.
Optimizing your site, the process of optimization, and submitting it to search engines is an important e-marketing function, but few truly understand how it works, or how to do it properly.
Here are some of the things we typically do:
Additionally optimizing means knowing how to write effective copy - compelling to people, yet focused for search engine algorithms.
Remember though... search engines can only rank on text - so that beautiful all singing all graphics Flash intro to a site won't get ranked.....
If you're serious about getting and retaining high rankings you need to think through and create a complete strategy
We find that a site with 50 pages or more needs 2 to 6
Strategic review and implementation is a minimum of 5 man days but usually closer to 10. On a large
Like all advertising, once is not enough - the best results are achieved from a continuous campaign.
After the initial
What's the best way to go about getting high rankings and more targeted traffic? Call 01784 460 064. Try it now
Cost effective email campaigns and newsletter marketing management are absolute priority for generating sales leads and staying in touch with your stakeholders. But be aware of the content you are sending. An easy way to benchmark your own newsletter is to analyse why you read the emails and newsletters you're subscribed to; it's usually because the information is pertinent and topical to your requirement. Seems simple; but in the same way that you delete boring corporate puffery remember your readers will delete yours too.
However, run your email campaign, ezine or newsletter well and discover even more benefits.
Getting a good ROI from your email campaign, newsletter or ezine is more than writing truly useful copy in scintillating style; you must address cost savings in administration too. Ensure your newsletter is fully automated: for example subscriptions should be double opt-in; an email is automatically sent to the new subscriber asking them to confirm their request. Additionally you will need to automate unsubscribes - users will complain to your ISP if you don't do this promptly and you may get blacklisted after to many complaints.
Check that your newsletter/ email marketing management tool features timed distribution, searchable databases, and full featured content management.
We'll help develop content and images too. Call 01784 460 064 for further information or use a contact form