There is something I always want to ask people from advertising industry: how come Ad Agencies rarely buy stock footage?

I’m sure the concept of footage library is clear for all. And I know that in many cases guys from creative departments in developing projects and ideas watch stock footage. I discovered this from an Ad Agency senior manager who was special guest-speaker at a recent footage industry exhibition/networking event.

But all the creative attempts with stock footageseem to end at the “getting ideas” point.

Years of working in the footage business – and a recent survey across our client base – show that many more purchases come from clients and marketing departments direct rather than Ad Agents.