This diagram helps put them in context
Acquire
Convert
Retain & Grow
Measure & Optimise
Search Engine Marketing
Usability & Accessibility
E-mail Marketing
Web Analytics
Customer Decision Support
Loyalty Programs
Site Performance Monitoring
Affiliate Marketing
3rd Party Certification/Accreditation
Personalisation
Competitor Benchmarking
Aggregators Shopping
Copywriting, Content
Referrals
Online Panels
Comparison Interactive
Functionality & Presentation
Customer Service
Online Surveys
Advertising Partnerships
Promotions & Merchandising
Choice & Convenience
Usability
Co-registration
Personalisation & Targeting
Dynamic Pricing
Viral Marketing
Community
PPC
Payment Options
Content distribution/RSS
Onsite Search
Online PR
If you're serious about branding your company and substantially increasing your revenues call Derek Mansfield on 01784 460064 or skype derekm_mwp.
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+44 (0) 208 123 1778
+1 (347) 983 0157
+38 (0) 44 221 9595
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